Bollywood PR maven joins America’s fastest growing apps Truth Social and Bluesky

India’s most celebrated publicist, Dale Bhagwagar, has taken a leap into the burgeoning world of alternative social media, joining America’s fastest growing apps Truth Social and Bluesky on the same day. His move marks a notable milestone in the PR and media industries.

Known globally as the ‘Father of Bollywood PR,’ Bhagwagar founded Bollywood’s first PR agency Dale Bhagwagar Media Group, introducing organisation and structure to entertainment PR in India. Bhagwagar’s influence stretches beyond traditional platforms.

As Bollywood’s only PR guru and its most trusted publicist, Bhagwagar has continuously redefined communication strategies in the Indian entertainment world. His foray into these platforms underlines his ability to remain at the forefront of public relations while embracing innovation. This also makes him the first publicist from the Indian entertainment industry to join both the platforms.

Truth Social, the social media platform founded by former and future US President Donald Trump, saw Bhagwagar write an intriguing first post. “Great PR is like an ever-moving rope bridge, connecting the way things appear with the way they really are,” he wrote, capturing the essence of his craft with a dose of philosophical flair.

On Bluesky, the brainchild of Twitter co-founder Jack Dorsey, Bhagwagar shared another profound insight. “We are living in a world where perception is reality,” he posted, summing up the dynamic interplay of media, PR, and audience reception in the digital age.

Dale Bhagwagar’s illustrious career spans nearly three decades, during which he has worked with over 300 celebrities, including icons like Hrithik Roshan, Shilpa Shetty, and Priyanka Chopra. He has managed PR for movies featuring top Indian superstars, including Amitabh Bachchan and Shah Rukh Khan. His contributions to the publicity of blockbuster films such as Don and Rock On!! have further cemented his status as a pioneer in entertainment PR.

One of Bhagwagar’s most iconic moments came during the global controversy surrounding racial allegations on Celebrity Big Brother, where he managed Shilpa Shetty’s media narrative with finesse. This instance solidified his reputation as a master strategist in the field.

By stepping into Truth Social and Bluesky, Bhagwagar signals his intent to expand his influence beyond Bollywood and into newer arenas of discourse. His presence on these platforms adds to his reputation as a trailblazer who not only adapts to change but sets the tone for it.

Dale Bhagwagar’s ability to blend traditional PR strategies with contemporary platforms continues to inspire, proving once again why he is India’s most respected and influential publicist.